Gourmet burgers? Gourmet is so hot right now. Places like McDonalds are changing, they have to to keep up with the consumer demands. The rise of new eating habits and diets like Paleo, LCHP, 5:2, sugar free – just to name a few – has seen a change in what food outlets are offering. People are becoming more aware and therefore demand more choice when it comes to eating out. This has meant fast food outlets have really had to evolve to accommodate this emerging market. About a year ago McDonalds (aka Maccas) introduced Create Your Taste which gave the customer options. No longer did you have to have the stock standard Big Mac, you could choose the ingredients you wanted. I can’t be certain but I think this was the time Maccas introduced the Brioche bun which is the standard vessel for most gourmet burgers out there. The gourmet burger market has boomed in the last year. Your average gourmet burger is essentially pretty basic – the sweet/brioche bun, fancy meat (not just your average mince!), cheese (the plastic variety, but somehow also fancy) and sauce, and it’s almost always made to order. Most gourmet burgers will set you …